Whangarei Leader : August 19th 2014
Tuesday, August 19, 2014 YOUR PLACE, YOUR PAPER INSIDE Great effort! Young grower’s talents deliver bumper harvest –P9 It’s show time Creativity on the catwalk – P15 Spare change: Heart Kids collectors Keeley, Pippa and Jolene Scott in theKamoshopping centre seeking donations. Photo: ALEXANDRA NEWLOVE Charities miss cash By ALEXANDRA NEWLOVE OUR increasingly cashless society is causing a headache for bucket-shaking charities. But organisers are wising up and learning to work around shoppers’ cardswiping ways. Heart Kids chief executive Rob Lutter says coin and cash collections have been down in the past few years, and the organisation is having to come up with new ways for people to give. He says some collectors now carry eftpos which is moderately successful but quite costly. Alternatively, the coin-free client can donate via text message. ‘‘New Zealanders are very generous in their giving and NewZealanders are very generous in their giving and have been always, it’s great that they really do want to support us ❛ Heart Kids chief executive Rob Lutter have been always, it’s great that they really do want to support us,’’ Lutter says. ‘‘Being on the street is a profile thing, even though This month we’re offering $69 New patient exam & x-rays! *New patients only. Subject to available appointments. Valid for 2 x-rays. Not valid with other offers and cannot be applied retrospectively. people might not be giving as much it’s about raising awareness.’’ Lutter says the best places to collect have also changed. It used to be busiest on the main street but most collectors now base themselves outside The Warehouse or supermarkets, where generous givers will sometimes get out cash at the checkout especially. Jolene Scott, who coordinated the Heart Kids’ Whangarei collection, says she took in a reasonable sum of cash at the Kamo shops. She sometimes doesn’t carry cash but says there are plenty of other ways for people to donate. Pink Ribbon street appeal project manager Kim van Duiven says it’s an ‘‘interesting quandary’’ and something charities will have to adapt to more and more. There’s a risk of a lower take without cash but van Duiven says mobile eftpos or text donations are more secure. Pink Ribbon will be deploying about 40 mobile eftpos terminals this year at their busiest sites. ‘‘The good thing with it is that people tend to give larger amounts, so rather than just a couple of dollars they might give $5 or $10, even $20,’’ van Duiven says. She says the person-to- person element of the appeal is still vitally important. ‘‘The passive ask – like having a bucket on a shop counter – doesn’t work as well, it has to be face-to-face. It’s just as much about awareness as fundraising, we give out cards with information about breast cancer signs, symptoms and what people can do.’’ Van Duiven says appeals in smaller centres like Whangarei are particularly fun and social. ‘‘People like to stop and share their stories [with our collectors]. ‘‘It’s just amazing,’’ she says. Pink Ribbon is looking for volunteers for its October appeal. ❚ Visit pinkribbonvolunteer.co.nz for more information. Smile By Design Lead Dentist Matt Ross First Floor, 120 Bank Street Ph: 438 7300 | lumino.co.nz Dent Street Dental Lead Dentist Isobel Greensmith 129 Lower Dent Street, Town Basin Ph: 430 0200 | lumino.co.nz Whangarei Quake survivor Memoir looks at quake’s light side – P16 We celebrate your achievements and special events – P19 E-EDITION Have you checked out the Whangarei Leader’s e-edition? If for some reason your print version hasn’t arrived, or if you are away on holiday or business, the e-edition is an easy way to stay in touch. It’s free-of-charge. Visit whangareileader.co.nz and click on Latest Edition in the blue bar under the masthead.
August 12th 2014