Home' Whangarei Leader : October 16th 2012 Contents 2 WHANGAREI LEADER, OCTOBER 16, 2012
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whangarei news@snl co nz
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Morwenna Grant email:
morwenna grant@snl co nz
Ph 09 407 0361 email:
lynne popham@snl co nz
Free ph 0800 022 812
Free fax 0800 022 815
or Diane Lee
Ph 09 438 8636 email:
whangarei leader@snl co nz
138 Bank St, Whangarei.
P.O. Box 433, Whangarei.
Ph 09 438 8636
Fax 09 438 9770
(ABC for 12mths to 31 Dec 11)
from Waipu to Oakura, including
coastal & rural areas. Urban
areas include: Whau Valley,
Tikipunga, Woodhill, Parihaka,
Kamo, Kensington, Raumanga,
Onerahi, Otangarei, Otaika,
Morningside, Maunu, Regent,
Horahora, Hikurangi, Ruakaka
& Waipu. Rural areas include:
Whangarei RD1, RD2, RD3, RD4,
RD5, RD6, RD8, RD9.
Free copies available
at Whangarei Leader
office, 138 Bank St,
Kassius is wheelchair dependant and as he continues to
grow he and his family are faced with mobility difficulties.
A mobility van would greatly assist the Hepis to achieve
those times that we all take for granted. Lions Clubs and
two of its members Doug Smith and Api Theodore will lead
this initiative with a 500km walk around Whangarei.
The walk will culminate at the Whangarei
Lions Clubs Fireworks display at Toll Stadium on Oct 27.
Donations can be made as follows: -
Onerahi Lions Club, PO Box 3067, Onerahi
ASB Bank Whangarei A/C 12 3092 0033064 00 Ref Kassius
Any Lions Club Member
Collection on the walk
Book Inn, 420 Kamo Rd, Kamo
Onerahi Realty 112 Onerahi Rd
Bethells Uniforms The Strand on Vine
Where to put your advertising dollar?
Advertising and marketing are a necessary part of any business.
Knowing where to place your advertising budget for small businesses especially, can be very
unclear, and is often done "ad-hoc", as various marketing agencies, market themselves to
you. The first step is to establish a budget and stick to it. The more reputable advertising agencies
will respect this.
Over the past 25 years in business, we have had the expensive experience of learning where to
place our advertising budget through "trial & error."
A few years ago, we decided to "measure" our success from various marketing agencies, which had
some interesting results. The Whangarei Leader was one of the top two in our survey.
The other was a monthly publication, which had better results, but at four to five times
the cost, it was deemed as not economical for our business.
Having the right people, with an understanding of our business, and the willingness
to be flexible to our needs, absolutely clinched it for us, to continue to advertise
with The Whangarei Leader. We cannot speak highly enough of our Whangarei
Leader advertising Rep, no problem is too small, and attention to detail is the most
thorough I have ever seen.
I would recommend advertising and marketing in the Whangarei Leader to any
business. Just be sure you have a clear picture of what you want to achieve,
and a budget, and they will impress you with how they will help you to grow
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FROM Page 1
Mr Clark believes a
roundabout could work
on the site and he has
designed a plan that he
is urging the council to
Safety has always
been the focus, he says.
That intersection has
been a real problem --
there s been lots of acci-
dents there over time,
fortunately none have
been really serious.
Mr McLachlan says
improvements to the
intersection could be
done as soon as this sum-
mer, with $200,000
budgeted this financial
year. A $200,000 round-
about at the intersection
of Onerahi Rd, Church
St and Whangarei Heads
Rd is working well but
that is a very different
site, he says.
The long term plan is a
bypass of Onerahi.
The council has also
budgeted $260,000 this
year to do the design.
Wharf extension a
business boom sign
Good times: Northport, New Zealand's northernmost deep-water port at the mouth of Whangarei Harbour, is
celebrating a decade of operations this month with record cargo volumes.
A planned 270-metre wharf exten-
sion at Northport is expected to
help the company cope with future
Berth occupancy is a record 52.9
Last year the port handled 215
ship calls. In its first year of oper-
ation it managed 93.
New Zealand s northernmost
deep-water port celebrated its
10th anniversary last week, open-
ing on October 12, 2002.
Chief executive Jon Moore says
the 270-metre extension of its
570-metre wharf will become
necessary as berth occupancy
approaches 65 per cent.
Cargo volumes have almost
doubled from 1.58 million tonnes
in 2003/4 to a projected 2.97 mil-
lion tonnes in 2012/13. Logs,
woodchip and processed timber for
export comprise the bulk of cargo
processed by the port, he says.
This year these products are
expected to account for nearly 92
per cent of the total tonnage
handled. Other export items
include kiwifruit, dairy products
and manufactured goods, Mr
Imports are also an important
part of Northport s business with
220,000 tonnes of fertiliser, gyp-
sum, coal and palm kernel slated
to cross its wharf this year.
Northport is also expected to
handle a large proportion of the
materials needed for the construc-
tion of Refining NZ s $365 million
expansion project due for com-
pletion by 2016.
Improvements completed re-
cently include a $4m expansion of
its paved storage area and a
$2.5m dedicated truck queuing
and log scaling facility.
Parent company Northland Port
Corporation s share price, which
closed at $2.18 on Friday, is up
from a low of $1.36 in the past
year. Northland Regional Council
owns 72.3 percent of the company.
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